Meet Julieana

My passion for business started early—right in my parents' Four Square supermarket in Invercargill. As a teenager, I was behind the checkout (sneaking chocolate), designing signage, and setting up promotions. I learned firsthand what it takes to grow a business, and that experience shaped everything I do today.

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Fast forward to now, and I have 20+ years of experience in business, marketing, and brand strategy. Since 2013, I’ve helped business coaches, consultants, franchises, and SMEs elevate their authority, attract better opportunities, and scale faster - by building standout LinkedIn brands.

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Why LinkedIn?

Because in 2025, people don’t just buy from companies—they buy from people. Especially from visible, credible leaders they feel connected to. LinkedIn is where modern business happens. If you're not showing up there with intention, presence, and authority... your competitors are. And they're winning.

That’s where I come in.

 

I partner with ambitious founders, leadership teams, and in-house marketing leaders to create consistent, powerful LinkedIn brands - the kind that build trust, fuel inbound leads, and spark real business growth. From strategic positioning and brand messaging to content, visibility, and credibility - the Etheny team take care of it, so you can focus on leading with impact.

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Why Etheny?
The name Etheny is inspired by the word ethical, and that's

exactly how we work. No ego-driven fluff. Just real connection, integrity, and standout storytelling that works. We focus on growing your business by growing your leadership brand on LinkedIn. Because your LinkedIn presence isn't just a profile - it's your growth engine.

 

Ready to Grow Your Business on LinkedIn?

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>> Claim your free LinkedIn Brand Visibility Audit with me today! (Spots are limited).