The Problem:

Noel and Barbara McCrostie, the former owners of Specialised Structures NZ Ltd, were ready to expand their franchise network but struggled to generate enough quality leads. With only six franchise owners the business had more potential than they could tap into on their own. They needed a strategic approach to double their franchisees, grow revenue, and ultimately achieve the financial freedom to retire comfortably.

 

The Solution:
We worked closely with Noel and Barbara to implement targeted strategies tailored to their ideal franchise owner personas. By focusing on highly qualified leads through a combination of personal branding, LinkedIn outreach, and tailored messaging, we began attracting the right people to join their growing franchise family.

 

The Result:

In just a few years, Noel and Barbara doubled their franchisees from 6 to 12, leading to increased revenue and national expansion. Not only did they grow their business, but they also gained the financial freedom to retire comfortably. Our work helped them achieve their dream of travelling the country while their business continued to thrive.

 

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